Gerard Firenze
11th of September 2025, GERARD opens its second monobrand store, in Antwerp.
A new step forward, developed together with Matteo Rinalducci and five on five room.
This new space continues the same values that shaped the brand over five decades ago a balance between identity and evolution.
We look forward to sharing it with you. Visit the store at Steenhouwersvest 63, 2000 Antwerp.
Gerard arrives in Antwerp.
Founded in Florence in 1969 by Paolo Pecchioli, GERARD has always stood for independence, experimentation, and a clear design vision.
What began as a small store during a time of cultural change quickly became a reference point in fashion breaking with tradition and helping define a new, more expressive way of dressing.
In 2013, GERARD opened its monobrand store in Via de’ Sassetti, Florence.
Since then, the collections have been entirely designed by Giulia Pecchioli and Paolo Pecchioli, who continue to create each collection together, combining their experience and vision.
Their work remains rooted in quality, personal craftsmanship, and ongoing research.
The process continues to be hands-on, with collections produced exclusively in Italy.